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Please contribute to this page - we welcome your additions and comments Market intelligence methods to improve the efficiency of moving products and services to markets. **
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Market intelligence is the information collected by companies to assess market opportunities, strategies to access markets, and make marketing decisions. Competitive intelligence is the process of researching and analyzing data to determine a company's competitive position. Typically, countries which are developing their innovation and commercialization strategies are inexperienced in collecting competitive and market intelligence.

Thus, it is common for new, small, technology companies to waste resources in developing products for which either the market is not clear, or there are existing competitors and competing products not known to the company. "We have no competitors" is a common, but rarely true, statement made by companies unskilled in the ways of market intelligence. In turn this weakness in market intelligence creates impediments to investment.  include component="comments" page="Market Intelligence" limit="10"
 * 1) Market and competitive intelligence methods.
 * 2) Ethics of market and competitive intelligence.
 * 3) Finding markets, market needs, competitors and competing products.
 * 4) Identifying new opportunities – e.g. identifying new trends before competitors do so.
 * 5) Gaining market entry. 
 * 6) Market selection and positioning – understanding where your offer fits and discover untapped or under-served needs.
 * 7) Quicker, more efficient and cost-effective ways to find information – avoiding duplication of report acquisitions and expensive consultantcy work.
 * 8) Improving customer relations.
 * 9) Minimizing investment risks.