Packaging+Expertise

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Questions - please add comments

 * 1) What are the best ways for developing and middle-income countries to present their capabilities to potential partners, customers, and investors?
 * 2) What has been your experience with participation in trade show and expositions?

 Because of insufficient participation in international business and R&D networks by technology companies in most middle-income countries, potential customers, strategic partners, and investors remain unaware of the know-how, resources, and new product ideas these companies may provide. Individual companies or groups of companies need to know how to package and promote their aggregate capabilities. The use of intermediaries may be effective, but frequently technology bid/offer markets are inefficient with too many offers and not enough bids.

Modules

 * 1) Attracting customers, strategic partners, and investors.
 * 2) Preferred characteristics of strategic partners.
 * 3) Factors which will discourage customers, strategic partners, and investors.
 * 4)  Developing <span class="wiki_link" style="font-size: 10pt;">packaging and promotion capabilities – e.g. building a brand.
 * 5) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">Using intermediary organizations and technology bid/offer markets.
 * 6) <span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">Creating an external market focus.
 * 7) <span style="color: black; font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">Use of personal and business networks.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">These Modules are a guide only to the planned content of this Handbook Section. Please add new content to this page, or use the discussion Tab. As the wiki grows we will move things around.